A Guide to Cruelty-Free Makeup (updated 2020)

Cruelty-free beauty is something I became passionate about last year. I slowly incorporated it into my life and then into my work. I thought I’d write a list of UK brands you can buy online or on the high street and give you my “top pick” for each makeup step!

My Top Picks!


Elf Poreless Face Primer for oily skin and the Elf Hydrating Face Primer for dry skin.


Fenty Pro Filt'r Foundation is a great all rounder. The Charlotte Tilbury Light Wonder is so dewy and pretty too!


The Revolution Conceal & Define concealers are great, as well as the Collection Lasting Perfection and the KVD Lock It concealer.

Setting Powder

My favourite has to be the RCMA Colorless Powder as it has no pigment and no flashback.


I love the Revolution Pro HD Contour Palette. The Charlotte Tilbury Filmstar Bronze & Glow duo's are fab too.


Milani Baked Blushes are really easy to blend with lovely pigment as well as the Milk ones!


Ofra, Revolution, MUA and Jeffree Star all have amazing highlighters.


I have a real soft spot for Morphe eyeshadow palettes. But I also love Jeffree Star, Nyx and Urban Decay.


A good high end eyeliner is the KVD Tattoo Liner, but if you want a great drugstore dupe, get the Revolution Renaissance Flick Eyeliner.


The Green People mascara is fabulous for an organic, natural brand. I also like the Too Faced Better Than Sex and Nyx Worth The Hype.


I always opt for good old Ardell Eyelashes for both strips and individuals. My all time favourite to wear on myself are the Ardell Demi Wispies.


The Anastasia Beverly Hills Brow Wiz pencils are great, and a drugstore dupe that is just as good is the Nyx Microbrow Pencil.


I love Jeffree Star, Charlotte Tilbury, and the Nyx Lip Lingerie's. Sleek Matte Me are great, cheap alternatives if you don't want to break the bank too.

Setting Spray

The Urban Decay All Nighter Setting Spray is incredible, and a great drugstore dupe which works just as well is the Revolution Pro Fix Oil Control Setting Spray.

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